“How to prepare for a media event?” — As a publisher, that’s a good question to answer.
Media events and public appearances can be classified into a number of categories and cover a number of venues (bookstores, radio interviews, television interviews, group speech writing, presentations, chat room interviews, online book tours, public forums, and more).
A good place to identify possible media event locations is through a local bookstore. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Most bookstores carry calendars of events or keep contact lists of the people who store the information.
Browse the calendar listings and see if a particular book promotion fits their plans. Sometimes it may be necessary to tailor a planned event for a specific event or holiday. If any contact information is available, write it down so you can ask the right people about your event.
Follow up with potential contacts who haven’t confirmed the date. Selling yourself and your books is a numbers game, and as any salesperson would say, the number of contacts is directly proportional to the number of sales.
Be persistent without being intrusive. If, after three or four tries with a particular media contact, you still can’t switch to another lead.
After you secure an event, prepare carefully in advance. People who attend or listen to your event participate because the ad or announcement caught their attention, so be sure to share what they saw or heard. Don’t be shy about telling them how to order your book. After all, that’s the reason you got involved in the show in the first place.
Promote your media event aggressively. Invite your friends and family, and if that fits your marketing budget, advertise in the local paper. Neighborhood newspapers can even promote your event for free on their “Events” page. You might even be able to relate it to a book review.
Event sponsor shop to attract more customers; the station sponsors the event to attract more listeners or viewers. Whatever the place, it is your responsibility to attract the crowd. The place is just that — a place.