DESPITE being challenged by the pandemic, the information expertise-business course of management (IT-BPM) trade continues to thrive underneath the new normal supported by the leeway granted by the Philippine Financial Zone Authority (Peza). Dabur has tried to change the product idea of ayurveda medicines as consumer merchandise bought over-the-counter. As an example, it has the excellence of adjusting the product concept of chyavanprash from being a traditional compound of herbs and plant extracts having anti-oxidant properties, to a branded client product bought over-the-counter for general health repairs of the whole family. Dabur follows a four-year time horizon strategic planning. The 2002-2006 strategic plan envisaged Dabur changing into a Rs. 2000 core-company by the period 2006-2007. It has been profitable in realizing that objective. Within the subsequent 4-yr strategic plan, its aims are to continue the expansion momentum at an identical pace. It aspires to be a world FMCG company where more revenues come from outside India. In the subsequent strategic plan, it aims to boost the revenue share from Worldwide Operations from the current 12 p.c to 20 %.
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