Category: Personal Product & Services

Things move fast on the internet. One month, everyone’s on Vine. The next month, Snapchat. Now, TikTok. It can be hard to keep up with the latest trend. Regardless of what social media platform is en vogue, the most effective online marketing strategies work. Master these online marketing strategies to stay consistently relevant with your audience and continue to attract new customers.

[Read: 5 Small Business Owners Reveal Their Best Marketing Strategies]

Learn search engine optimization

Search engine optimization (SEO) is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

Google is constantly tinkering with its algorithms to deliver the

Digital marketing is both an art and a science. On one hand, you need to be creative to continually share content that’s relevant and exciting to your audience. On the other hand, you need to be analytical in understanding and measuring what works and what doesn’t.

That combination, in addition to the fact that new trends and social media platforms enter the scene regularly, is what makes digital marketing so difficult—and exciting.

Whether you’re starting from zero or hoping to keep up with the latest digital marketing trends, these online courses can help you build a presence for your business that stands the test of time.

[Read more: 5 Free Online Classes for Entrepreneurs]

Best for beginners

Fundamentals of Digital Marketing by Google is a free

The coronavirus pandemic has forced many businesses to start scheduling customer appointments ahead of time. If this is new ground for your business, here are seven customer appointment scheduling tools you can try.

[Read More: How to Tell Your Customers Your Business is Reopening]

Calendly

Calendly is one of the best options for businesses that need an affordable scheduler that comes with lots of integrations. The free version of Calendly integrates with Google Calendar, Office 365, Outlook and iCloud.

The paid version of Calendly comes with over 700 integrations. One of the biggest benefits is that you can integrate the scheduler with your website. That way, customers can schedule appointments without ever having to leave your site.

If you invest in the paid version of Calendly, you can create multiple

About 80% of adults in the U.S. are using at least one ad-blocking tool. There’s a good chance if you rely on traditional display ads to reach customers, those ads aren’t even being seen. The solution is to incorporate some native content into your marketing plan. Here’s how to create a native content plan for your business.

[Read more: What Is Native Content?]

What will your native content achieve?

Native content is a highly effective form of advertising when backed by the right strategy. Before you dive in, you must know what you want to achieve. Native ads can be designed with many goals in mind.

• Increase brand awareness and visibility: Help customers recognize and remember your business.
• Generate new leads: Help your sales

With many in-person events on hold until the COVID-19 pandemic subsides, the importance of online and virtual events for businesses has drastically increased. Online events can play a role in gaining new customers, building partnerships, educating people or simply providing entertainment.

While virtual events will likely not replace in-person events completely after the pandemic ends, they will remain a staple as more people get used to fully online events such as digital conferences, panels, webinars, workshops, concerts and networking.

Here are five ways to promote and get the word out about your online event series.

Add events to your email signature

While it may sound simple, adding a link to sign up or learn more about your next