There’s administration and administration in organizations. Dabur has tried to alter the product concept of ayurveda medicines as shopper merchandise sold over the counter. For instance, it has the distinction of fixing the product idea of chyavanprash from being a traditional compound of herbs and plant extracts having anti-oxidant properties, to a branded shopper product offered over-the-counter for normal well being maintenance of the whole household. Dabur follows a four-12 months time horizon strategic planning. The 2002-2006 strategic plan envisaged Dabur changing into a Rs. 2000 core-firm by the interval 2006-2007. It has been profitable in realizing that goal. In the subsequent 4-12 months strategic plan, its objectives are to continue the expansion momentum at the same tempo. It aspires to be a global FMCG firm the place extra revenues come from exterior India. In the subsequent strategic plan, it aims to raise the revenue share from Worldwide Operations from the current 12 percent to 20 percent.
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