There are tons of tools and resources out there that claim to perform miracles for your online marketing efforts, and it can be hard to tell which ones are worth the hype. Online marketing services come in a range of different options, from full-service marketing agencies to simple social media scheduling tools. Here’s how to find the online marketing service or put together a combination of online marketing services that can best help your business grow.
What is an online marketing service?
Online marketing services, or digital marketing services, are a category of tools, platforms and products that enable your business to reach new customers, market your business and sell to customers online. This could include email marketing, social media marketing, SEO and web design.
Online marketing services are either provided through a specific platform (e.g., Mailchimp offers email marketing) or through an agency model (e.g., Ignite Visibility is a full-service digital marketing agency). Depending on your budget and marketing needs, you can either outsource your online marketing to an agency partner or you can combine different online marketing service providers and do your digital marketing yourself. There are costs and benefits to both approaches.
Here, we’ll break down some of the best online marketing services for those who prefer the DIY approach to online marketing, as well as some agencies that can help you get a head start on expanding your digital presence.
DIY online marketing services
With a little bit of background reading, you can do plenty for yourself using existing digital marketing platforms and tools. Lots of these services offer webinars and other resources to help you make the most of their platforms. Here are some of the best providers of tools for email marketing, content, analytics and more.
[Read more: Online Digital Marketing Courses]
Hubspot Marketing Hub
What’s great about Hubspot’s Marketing Hub is that it’s easy to scale up or down, depending on your business needs. There’s even a free version that allows you to market through email, manage ads, create landing pages and do some customer segmentation. Hubspot’s online marketing services are geared toward driving traffic to your website, helping you turn that traffic into sales and then turning those sales into repeat customers. Plus, it offers many helpful blog posts, e-books and webinars to help you get started.
Depending on your budget and marketing needs, you can either outsource
your online marketing to an agency partner or you can combine different
online marketing service providers and do your digital marketing
Mailchimp is another flexible digital marketing service that supercharges your email marketing. Not only can you send newsletters and product updates, but Mailchimp includes design features and automation to make it easy to stay in touch with your subscribers. Powerful analytics show you how effective your campaigns are, and the site also has a simple landing page tool where you can buy a domain and set up a page easily.
Google Ads, formerly Google Adwords, is a little more advanced, but once you get the hang of this complex platform, you’ll quickly realize its benefits. Google Ads puts the power of the world’s largest online advertising network in your hands, with options to show your ad on Google search results, Android apps and third-party websites. Use Google Ads in coordination with Google Analytics to see what’s working and allocate your budget accordingly.
Best online marketing service providers
Sometimes it just makes more sense to outsource your digital marketing to the experts. These online marketing services come highly rated by other business owners.
Ignite Visibility, based in California, was ranked the number one SEO agency in the United States from 2016 to 2019. With just 100 employees, this digital agency provides assistance in PR, search optimization, social media, inbound marketing, analytics and more. The company has certainly managed some big-name brands, but its size and approach makes it suitable for a smaller venture.
Mainstreethost has provided marketing assistance to more than 10,000 companies, individuals, nonprofits and other organizations since 1999. “The digital marketing experts at Mainstreethost go beyond keyword analysis and content creation for SEO. They specialize in the fundamental details on the backend to help websites rank above the competition,” reports Quicksprout.
Besides helping with SEO, this online marketing service can lend expertise in content, social media, web development, design and more. The service is flexible and works with your budget.
This highly awarded agency based in Pennsylvania offers a suite of services from content marketing and PPC to Amazon marketing and B2B e-commerce. The company is highly rated on Clutch.co and has worked with brands both big and small. One reviewer wrote, “WebFX is phenomenal. They are the most engaging third-party company I’ve ever worked with.”
[Read more: 7 Ways to Build An Effective Marketing Strategy On a Budget]
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Published April 15, 2021