5 Retail Trends to Tap Into on Small Business Saturday

The buy-local movement kicked into overdrive amid the pandemic. This trend, which seems to be here to stay, as well as others can fuel your holiday selling season. — Getty Images/ Lordn

Small businesses have one big thing going for them heading into Small Business Saturday this year: Consumers are voting with their dollars for local merchants, as 58% plan to buy from independent retailers this holiday season, Accenture research found.

The hyper-local movement is one of several pandemic-fueled trends reshaping how we shop this holiday selling season and beyond — from the rise of TikTok commerce to the boom in buy now, pay later purchasing plans.

“Because of COVID, shoppers have created new habits,” and marketers are taking heed, said Rory Mitchell, executive managing director, Americas, for online advertising platform Criteo, during eMarketer’s holiday outlook webinar this month.

Here are five trends shaping the retail landscape and consumer spending

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