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Goal of this program is to boost in addition to strengthen the technological capabilities and competitive vigor of the small business enterprises across the nation.

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What Is Native Content?

From full articles to infographics, native content is any type of sponsored or paid content that fits in with the publishing website’s brand and provides value to users. — Getty Images/MStudioImages

Native content, or sponsored content, is an increasingly popular and relatively new trend in marketing that is a type of advertising. Unlike traditional display ads, which can ruin the flood of a website’s design and be distracting, native content is created to fit seamlessly with the rest of the website’s content and offer valuable information, leading to more business.

What constitutes native content?

Native content is any piece of brand-sponsored content that is commissioned or paid to look and feel like a natural piece of the publisher’s website. It leverages the strength of another brand to establish trust with their customers, which is surprisingly effective.

However, while it falls under “advertising,” native content is not similar to a traditional

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