In the age of social media and digital content, many businesses have shifted their focus from outbound marketing to inbound marketing to draw ideal customers to their business. While both marketing strategies have the same goal, their approaches (and results) are vastly different. An inbound marketing strategy can be the stronghold of a business, providing steady, creative solutions to its ideal customers in the digital sphere.
What is inbound marketing?
Inbound marketing attracts ideal consumers to a product or service by merging and creating content — like blogs, videos and social media posts — tailored to their needs. This is achieved through interaction, giving the customer the incentive to learn more about a product or service that interests them. It’s