Tips for Preparing Small Businesses for Black Friday

Black Friday isn’t just for big business, and these seven tips offer effective strategies small businesses can take to capitalize on this year’s shopping ‘holiday.’ — Getty Images/ArtMarie

Whether you run a brick-and-mortar store or an e-commerce business, Black Friday is a great opportunity to find new customers and increase your profits. That’s because 30% of all retail sales occur between Black Friday and Christmas. Let’s look at seven steps you can take to prepare your business for Black Friday.

[Read more: How Stores Can Prepare for an Unusual Holiday Season]

Watch what bigger companies are doing

Your business may not be able to replicate Amazon or Target, but studying their promotional strategies can help you come up with additional ideas. How are these companies marketing their Black Friday deals, and what tactics are customers responding to?

For instance, in addition to highlighting its daily deals, Amazon also provides

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