Branding at Every Stage of Business Growth

The way you brand your company should closely connect with your mission and values. — valentinrussanov/Getty Images

Branding often involves choosing and creating features like company colors, logos and taglines. But it extends further into your company’s mission and values: Your brand should drive each stage of your business, from launch to becoming a full-fledged company. Here’s how to remain consistent with your branding efforts — no matter what phase of development you’re in.

What is branding?

Branding is the process of creating and maintaining an identity based on your company’s objectives and offerings. However, there are superficial aspects of branding that you must consider as well, including visual elements that help your audience recognize you.

When developing your brand, you should ask yourself why your business exists, what sets you apart from your competitors, who your target audience is and what problems they have that you can solve.

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