All the Digital Tools Your Startup Needs Before Launch

Digital marketing involves more than just the ads your customers see, so it’s important to also look for tools that cover analytics, security and team communication. — Getty Images/Sitthiphong

In our Startup 2021 series, we’re helping aspiring entrepreneurs navigate the new business climate of the COVID-19 era. Each week, we’ll share an in-depth look at one step you can take toward launching your business in 2021.

Digital marketing is an important asset to businesses for growth and success, especially in today’s highly digital world. Strategic digital communication can convert audiences into customers — and build real brand connections.

Here are some digital marketing tools every small business should understand and utilize.

[Read more: How to Run a Successful Digital Marketing Campaign]

What is digital marketing?

Digital marketing is marketing that uses digital communication — media accessible with an electronic device connected to the internet — to promote a brand

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