Measure Your Digital Marketing Success With These Metrics

From conversion rates to SEO ranking, there are several metrics to consider when measuring the success of your marketing campaigns. — Getty Images/NicoElNino

Like all business activities, your company’s digital marketing efforts must be measured and analyzed to understand how to best allocate your time and resources. However, with so many potential metrics to track, it can be difficult to know which ones are most valuable for your business.

It can be easy to get swept up in focusing solely on vanity metrics, such as the number of followers and likes on social media, but these don’t illustrate the ROI of your digital marketing strategy and dollars. Ultimately, you’ll need to decide on the key performance indicators (KPIs) that tell the story of your business’s progress on its overarching goals.

Here are some of the most important metrics any business — whether it’s B2B or B2C — can track to

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