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How to Offer Gift Cards at Your Business

Setting up a gift card program for your business requires just a few simple steps and increases customers’ spending potential. — Getty Images/kate_sept2004

Gift cards are a simple way to attract new customers, increase sales and reward loyal fans with little to no effort. Customers who buy gift cards for others spend 38% more than the actual value of the gift card they purchase. Likewise, a study by First Data found that 72% of gift card shoppers spend more than the value of the gift card when they come in to redeem their present.

Not only are gift cards a great tool for spreading the word about your business, but they also bring new customers through the door and increase basket size across two separate sales transactions. Here’s how to get started with gift cards at your business.

[Read more: 5 Ways Your Business Can Accept Payments]

Getting started

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