How to Promote your Business on Instagram During a Crisis

From monitoring your promotions to acknowledging the crisis at hand, your business’s Instagram can be an effective place to bond and resonate with customers during tough times. — Getty Images/Suwaree Tangbovornpichet

During a crisis, people tend to flock to social media for information, connection and entertainment. Facebook and Instagram saw a 40{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b} increase in usage during COVID-19 as users tuned into live events, shared updates and supported one another with memes and content. Your customers are paying attention to your social media channels, but that doesn’t mean you should continue posting “business as usual” updates. Here’s how to use Instagram to communicate in times of crisis.

[Read more: 5 Top Tech Tools for Customer Communication During the Coronavirus]

Pause your promotions

Take a minute to reevaluate your planned Instagram posts. You may need to rethink what you had lined up or cancel your posts altogether. “It’s usually a good

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