Expert Tips for Improving the Quality of Video Livestreams

From the proper lighting to the most effective technology, consider these tips when preparing for your video livestreams. — Getty Images/fizkes

Livestreaming is one of the best ways to promote your business and stay in contact with your customers. However, since low-quality videos can reflect poorly on your company, you want to make sure you get it right.

Donna Davis, president and founder of the Atlanta Internet Video Marketing Association, a video association with more than 600 members. Here are her top five tips on improving the quality of your video streaming.

[Read more: Video Marketing Tools for Small Businesses]

Use a wired connection

The first thing Davis recommends is using a wired connection instead of relying on Wi-Fi. “If you are using Skype or Zoom and you have access to a wired connection, use wired, not wireless,” Davis says.

The issue with relying on wireless internet is that it’s

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