How to Host a Great Webinar

From writing a script to doing a test run of your equipment, there are several steps to take to ensure your webinars are successful, engaging and effective. — Getty Images/RichLegg

The coronavirus pandemic has had a major impact on businesses throughout the nation, especially for companies that have had to cancel important events that are central to their business. While your upcoming events may be canceled, webinars are a great way to host events because they are inexpensive, easy to produce, reach a wide audience and can provide you with long-term marketing and sales materials.

These seven steps will help you host a great webinarand keep your business running during the COVID-19 crisis.

[Read: Coronavirus: 8 Things Your Small Business Needs to Do]

Choose a specific topic

If you are hosting a webinar because you had to cancel an event, chances are you already have specific topics in mind

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