Social media has only become more important in the era of social distancing and store lockdowns. As a tool for brand building, Facebook, Twitter, Instagram and other platforms offer value for merchants of all sizes. Here’s how social media branding works and what this type of marketing can add to your business.
[Read more: A Guide to Growing Your Business With Social Media Marketing]
What is social media branding?
Social media branding is the practice of using specific web-based tactics to consistently engage your audience with the goal of boosting brand awareness. When your small business focuses its social media posts on branding, the goal is to enforce your brand identity: the things that make your company unique, recognizable and worth patronizing over competitors.
The best marketing rests on solid brand identity. This identity is expressed in