Once derided as junk mail, direct mail is making a comeback, thanks to improved data collection and the uncluttered state of today’s real-world mailboxes. Many small businesses consider it a key component of a well-rounded marketing effort.
Sending high-quality mail pieces to exactly the right households requires a significant investment. We’ve put together some tips to help you maximize your direct mail budget.
Determine your goals
An effective direct mail campaign requires the expenditure of time, creativity and money. Defining the desired outcome will be crucial to the success of every other step. Your goal could be:
- To deliver news. You’re launching a new business or opening a new location. You’ve won an award. You’re introducing a new product line.
- To increase