How to Develop a Small Business Content Strategy

Creating a content strategy will bring results as well as aid important aspects of your business, such as marketing. — Getty Images/katleho Seisa

Have you ever heard the phrase “content is king”? It was popularized in an essay by Bill Gates in 1996, and since then has become a cliche for marketing agencies.

Despite its overuse, the phrase still has validity for small businesses seeking to reach new customers and build relationships with existing ones. Content marketing is a powerful practice that fuels your social media engagement, increases brand loyalty, improves SEO results and can help boost conversion rates.

To reap the benefits of content marketing, however, you must have a strong strategy underpinning what content you will use to reach a certain audience, as well as a distribution strategy that aligns with your ultimate goal. Here’s how to develop a content strategy for your small business that captures all

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