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New year, new marketing plan: The start of 2021 is a perfect time to review and refresh your business’s marketing strategies. — Getty Images/alvarez

In 2020, many business owners were doing their best just to stay afloat for another month. If you’re ready to get out of survival mode and focus on growth, updating your marketing can help.

Consider what worked and what didn’t work in 2020

Before you can make any changes, you need to look at the previous year and determine what worked and what didn’t. What email campaigns worked the best, and which ones saw little traction?

If you made a pivot during the pandemic, what changes did you make? Evaluating the past year will help you determine what you need to move forward in the new year.

Take another look at your target audience

If your business went through a significant shift, then your audience may

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Proximity advertising involves focusing on native customers near a business by sending targeted messages or adverts using cellular technologies. Not too way back, getting a enterprise mortgage was relatively straightforward, especially if the enterprise proprietor had a home that could be used as collateral. These days, enterprise loans are a lot more durable to get. Financial establishments will ask for two to a few years worth of financial statements and evaluate them very rigorously. Likewise, they’ll solely get entangled in lending transactions if the business has substantial collateral and if the proprietor has a significant web price. These standards all but rule out small business. Due to this, different business financing options have been on the rise. … Read more