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New year, new marketing plan: The start of 2021 is a perfect time to review and refresh your business’s marketing strategies. — Getty Images/alvarez

In 2020, many business owners were doing their best just to stay afloat for another month. If you’re ready to get out of survival mode and focus on growth, updating your marketing can help.

Consider what worked and what didn’t work in 2020

Before you can make any changes, you need to look at the previous year and determine what worked and what didn’t. What email campaigns worked the best, and which ones saw little traction?

If you made a pivot during the pandemic, what changes did you make? Evaluating the past year will help you determine what you need to move forward in the new year.

Take another look at your target audience

If your business went through a significant shift, then your audience may

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