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How to Use the Platform’s Stats to Measure Success

It’s impossible to quantify success, but paying attention to data like user traffic and subscriber metrics can give you a good idea of what path your YouTube channel is on. — Getty Images/PixelCatchers

YouTube marketing can help you add new email subscribers, build brand awareness and grow your business. But to maximize your success, you need to be tracking the following metrics.

[Read more: A Quick Guide to Marketing Your Business on YouTube]


When you log into your YouTube account and click on the analytics tab, the first thing you’ll see is your total views. This metric tracks how many people clicked on the link and watched your video.

Your total views stat gives you a high-level picture of how well your videos perform with your target audience. However, just knowing your total views doesn’t tell you how engaged your audience is.

That’s why you’ll want to track

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On-line Advertising Strategies For Small Businesses

You’ve gotten made your determination, have a promising location in thoughts, and you’ve got your business plan accomplished. You will now need to get financing.

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If you’re curious about acquiring some government analysis funding, you is perhaps shocked with exactly what you are able to receive this money for. From promoting spring-themed present cards in your web site to creating useful articles on monetary planning throughout COVID-19, give your prospects a cause to stick with you—even when the pandemic is bringing you more enterprise. The recently funded Paycheck Safety Program gives small companies a solution to meet payroll needs with financial assist from the federal government. This assist is only being offered by way of the SBA and its approved lenders. And companies can receive a mortgage of up to $10 million to assist cover payroll. Sluggish revenues and skinny margins can create a dangerous … Read more