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Pro Tips for Making YouTube Videos to Promote Your Business

YouTube is a massive platform with millions of users. What better way to expand your business’s audience? — Getty Images/goc

While YouTube is one of the most-visited websites in the world, getting started with making videos there can seem like a challenging task for small businesses. But marketing your business on YouTube, even if you’re small, is a great way to put your products or services in front of a much wider audience.

Here are eight tips for making YouTube videos that will help make your business shine.

Create a YouTube business channel

The first thing businesses should do when getting started with YouTube is creating a brand account from an existing Google account. With a brand account, you can assign other people to manage the page and have a few additional features at your disposal as you grow.

Once you’ve started a business-focused YouTube account, you’ll then want to

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