While YouTube is one of the most-visited websites in the world, getting started with making videos there can seem like a challenging task for small businesses. But marketing your business on YouTube, even if you’re small, is a great way to put your products or services in front of a much wider audience.
Here are eight tips for making YouTube videos that will help make your business shine.
Create a YouTube business channel
The first thing businesses should do when getting started with YouTube is creating a brand account from an existing Google account. With a brand account, you can assign other people to manage the page and have a few additional features at your disposal as you grow.
Once you’ve started a business-focused YouTube account, you’ll then want to