Understanding Social Media Stats and How to Measure Success

When you learn to analyze Instagram’s powerful marketing stats, you can measure the success of your campaigns and grow your customer base. — Getty Images/Deagreez

With over 1 billion monthly active users, Instagram is one of the most popular social media sites, globally. This makes it an excellent platform for growing your business — if you’re tracking the right metrics.

[Read More: How Do I Start a Business Instagram Account?]

Reach

When you track your reach, you can see how many new people see your posts on Instagram. Unlike impressions, which shows you the total number of views a post received, your reach is the unique number of views on each post.

Tracking your reach will show you if your business is reaching new accounts and expanding your audience on Instagram. If your reach on a post is lower than expected, the following factors could contribute:

— Whether or not

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