Out of all the social media networks, Facebook probably gives you the most data and insights about your audience. But this data is only useful if you understand what it means. Let’s look at the top stats you’ll want to track on your Facebook business page.
[Read more: A Quick Guide to Marketing Your Business on Facebook]
Your impressions are the total number of times people saw your Facebook post. And a new impression will be counted even if your post was seen multiple times by the same user.
Impressions aren’t a reliable measure of engagement, but it can help you gauge how viral your content is. And seeing your posts multiple times will encourage Facebook users