How to Make TikTok Videos that Drive Sales

Millions of users on the TikTok platform offer a unique opportunity for your business to connect with new potential customers. — Getty Images/SeventyFour

While Facebook, Instagram, Twitter and YouTube remain popular social media options for businesses to connect with customers, TikTok should also be considered due to its immense reach. The social media company, founded in 2016, has more than 100 million monthly users in the U.S. and 800 million monthly users globally, as of late 2020.

With so many people hooked on TikTok’s short and creative videos, the platform provides businesses with an opportunity to connect with a young, engaged audience. Here are seven tips to help companies get started with TikTok and learn how to drive sales in a new way.

Understand the platform first

TikTok, like most other social media platforms, takes a little bit of time to get acclimated. First, create a full profile on the

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