If your target audience includes millennials and Generation Z, then you need to be on TikTok. The platform currently has over a billion monthly active users and over 200 million downloads in the United States alone. Let’s look at eight companies that have used TikTok successfully.
[Read more: How to Make TikTok Videos That Drive Sales]
The NBA was one of the first TikTok adopters and has consistently put out great content on the platform. This is why the organization has been able to build a following of over 12 million people.
One of the things that stands out about the NBA’s TikTok strategy is that it keeps it entertaining. If you want news or game highlights, you’ll need to look elsewhere. The NBA’s TikTok channel focuses on