When and How to Start Marketing a Seasonal Business

From content marketing to off-season discounts, there are several ways for seasonal businesses to stay top of mind and generate revenue outside of the busy season. — Getty Images/Kateryna Medetbayeva

Running a seasonal business can be a huge challenge since you don’t have a steady income stream. However, the off-season is a great time to focus on marketing so your business can thrive during its busy season. Here are seven ways to market your seasonal business:

[Read more: Marketing vs. Branding: What’s the Difference?]

Take advantage of customer reviews

Customer reviews are a crucial part of growing a business and establishing credibility in your industry. Over 70% of customers won’t even consider purchasing until they’ve checked a company’s reviews.

Fortunately, 68% of customers are willing to leave businesses reviews if asked. So your best bet is to spend your peak season collecting customer reviews, then promoting these reviews in your

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