Unique Ways to Use Video on Your Business Website

A well-scripted and well-shot video is a perfect vehicle for telling a story about your business or product. — Getty Images/mphillips007

During the COVID-19 pandemic, homebound consumers have been watching more online video content than ever. In fact, according to HubSpot, 54% of consumers want even more video from the businesses they support, and marketers are willing to oblige: Among the 60% of marketers whose video marketing budgets were impacted by the pandemic, 7 in 10 increased their spending in 2021.

While there are plenty of opportunities to leverage short-form video on platforms like Instagram, TikTok and YouTube, businesses can also reap the benefits of this growing demand for visual content by embedding videos on their website.

Here are five unique and clever ways to use video on your company’s website.

[Read more: How to Choose the Best Video Editing Software for Your Business]

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