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How to Find Influencers: A Small Business Guide

Social media influencers have become a powerful way for small businesses to reach customers. — izusek/Getty

Influencer marketing may once have been the punchline of a joke about lazy millennials on Instagram, but it’s become one of the most powerful ways for small businesses to reach customers. Influencer campaigns have been shown to generate eleven times higher ROI than normal outbound marketing campaigns.

Small businesses can get in on influencer marketing without shelling out big bucks. Some micro-influencers can stir up quite a bit of interest among their followers at as low as $50 per post. Here are some great ways to find influencers in your particular industry.

Use a networking platform

PeopleMap is just one way to find an influencer in your specific vertical. The site connects companies to budding influencers and micro-influencers for a low subscription fee. It’s used by brands like Warby Parker, Etsy, and Outdoor Voices,

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