Tips from Social Media Influencers

Using social media influencers has become a common practice, but there are several steps for businesses to take when finding and connecting with them. — Getty Images/g-stockstudio

Word-of-mouth marketing is nothing new, but these days social media has taken the strategy to a whole new level. Many businesses are seeking out social media “influencers” — or users with a large and loyal following — to advertise their brand through photos, videos, blog posts, Instagram stories and other creative methods. Influencers are considered to have credibility in a specific industry and their followers trust their opinions and endorsements of products and services.

According to a 2019 survey by Influencer Marketing Hub, the average return on investment for influencer marketing was $5.20 for every dollar spent, with some savvy businesses earning up to $18 per dollar spent.

If you’re new to influencer marketing, we’ve got you covered. Follow these insider tips to

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