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5 Companies Built on Influencer Marketing

From offering free samples to crowdfunding on Kickstarter, each of these companies found their way to influencer marketing in a variety of ways. — Getty Images/ViewApart

When it comes to modern marketing, no company’s plan should be complete without a social media strategy. Using social media effectively can help you sell products to tailored audiences, encourage everyday users to post about you and connect you with “influencers” who can persuade their sizable audiences to buy your products.

Many notable startups have built their empires using influencers and taking advantage of their reach to bring awareness to fledgling brands. After these companies found influencers, those voices became trusted advocates for their respective brands. Here are five companies that have smartly used influencers to increase sales and make their brands known.

Banza

Innovative food company Banza started small with a single product — pasta made from chickpeas that was higher in protein

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