Public relations (PR) is a key ingredient in a business’s marketing and communications mix. While paid advertising has its benefits, it doesn’t build trust or establish a level of legitimacy for your business and brand the way PR initiatives can. So, it’s important to understand what PR is and how you can embark on effective campaigns without breaking the bank.
What is PR?
PR is an intentional activity to build and maintain a company’s positive reputation among the public. The Public Relations Society of America (PRSA) states, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
The public is anyone who is of interest to that company, which could include both current and potential customers, partners, investors and employees. PR is about