Guide to Recruitment Marketing

Talent acquisition begins with a great marketing strategy. — Getty Images

Recruitment marketing is the process of attracting top talent to your business using modern marketing principles and tools. Having a defined recruitment strategy can have a lasting impression on your business by attracting ideal candidates to your company.

Hiring starts with recruitment and, today, a major part of recruitment is marketing. After all, businesses are made up of the people who work there. If you hire great people, you’ll be running a great business.

[Read: Help Wanted? How to Hire in a Candidate’s Market]

What is recruitment marketing?

Recruitment marketing is a concept that can quickly become overcomplicated. At its core, recruitment marketing is how your business finds top talent. Remove ideas about technology, sales funnels and your company’s brand positioning. Recruitment marketing involves you effectively communicating your business’s mission to potential job seekers and hiring those that

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