Video Marketing Tools for Small Businesses

With a variety of stock images, music choices and easy-to-use templates, these tools shorten the learning curve for businesses looking to get into video marketing. — izusek/Getty

Now more than ever, video marketing is an engaging way to attract consumers to your brand. By creating high-quality, informative videos, you can market your products or services while entertaining your audience. And while video marketing is by no means a new concept, its importance has only grown with the rise of social media.

The marketing stats show that videos work: Social video draws 1,200% more shares than images and text content combined, and Facebook video posts have 135% greater organic reach than photo posts.

Whether you’ve been making videos for years or are suddenly finding that you need to create videos to stay in touch with your customers during the coronavirus outbreak, there are plenty of programs available to help you through

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