During a crisis, people tend to flock to social media for information, connection and entertainment. Facebook and Instagram saw a 40% increase in usage during COVID-19 as users tuned into live events, shared updates and supported one another with memes and content. Your customers are paying attention to your social media channels, but that doesn’t mean you should continue posting “business as usual” updates. Here’s how to use Instagram to communicate in times of crisis.
[Read more: 5 Top Tech Tools for Customer Communication During the Coronavirus]
Pause your promotions
Take a minute to reevaluate your planned Instagram posts. You may need to rethink what you had lined up or cancel your posts altogether. “It’s usually a good