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How to Promote your Business on Instagram During a Crisis

From monitoring your promotions to acknowledging the crisis at hand, your business’s Instagram can be an effective place to bond and resonate with customers during tough times. — Getty Images/Suwaree Tangbovornpichet

During a crisis, people tend to flock to social media for information, connection and entertainment. Facebook and Instagram saw a 40% increase in usage during COVID-19 as users tuned into live events, shared updates and supported one another with memes and content. Your customers are paying attention to your social media channels, but that doesn’t mean you should continue posting “business as usual” updates. Here’s how to use Instagram to communicate in times of crisis.

[Read more: 5 Top Tech Tools for Customer Communication During the Coronavirus]

Pause your promotions

Take a minute to reevaluate your planned Instagram posts. You may need to rethink what you had lined up or cancel your posts altogether. “It’s usually a good

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Small Business To Boost Holiday Gross sales

What issues are they on the lookout for? So how did all of it begin? FedEx yearly awards grants totaling over $230,000 to 12 small companies nationwide with its small enterprise grant contest.

small business ownership

Should you’re taken with maximizing your business’ monetary reach, perhaps it’s time to look into working capital financing. Relying on whose stats you take note of, roughly 80% of small businesses fail inside their first 5 years of operation. Quite the opposite, the interest rate is usually a great option for small business house owners who’ve a relatively higher credit rating or a bit of extra time earlier than they need working capital. small business The way you may use funding should factor into what type of funding you pursue. For example, a line of credit is likely one of the higher options for cash stream problems. If you want to develop your startup … Read more