How to Use Social Media During a Crisis to Connect With Customers

From knowing and listening to what your audience wants to making sure you’re showing empathy in your posts, social media is a valuable tool to connect with others during a crisis. — Getty Images/katleho Seisa

The coronavirus pandemic turned our daily lives upside down, and everyone is adjusting a new normal. Kelly Pace Hayes, vice president of marketing at Collins + Co., a woman-owned public relations and marketing agency, shared the following thoughts with CO— on how businesses can utilize social media to connect with their audience.

[Read more: Top Social Media Trends for Businesses]

Know your audience

People are spending more time at home than ever, and social media is one of the best ways to engage with your audience online. But first, Hayes recommends identifying the audience you’re trying to reach.

Are you trying to speak to internal stakeholders or external audiences? “You can’t speak to everyone,

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