Email has become the backbone of not only business communication, but all online communication. While it isn’t new technology, it’s also not going anywhere. Studies show email communication is expected to grow to 4.3 billion users by 2023.
For businesses, using email effectively can grow your business substantially with little effort. However, if you stray from a well-defined path, you could end up annoying your customers and detracting them from engaging with your business.
Follow these five steps to set up an effective email marketing strategy.
[Read: The Best Email Marketing Template for Your Business]
What is email marketing?
Email marketing is communicating with your customers through a medium that they already use on a daily basis. It’s a targeted, simple,