Effective Ways to Promote Your Small Business for Free

From free ads and services to gift card campaigns, many platforms are offering cost-effective opportunities to businesses struggling amid COVID-19. — Getty Images/CASEZY

Many small businesses are just trying to survive the lockdown, pivoting to sell to customers at home and re-allocating resources to support employees as much as possible. Luckily, advertising platforms and big companies are mobilizing in support of merchants across the country.

Here are some free resources available during COVID-19 if you’re looking for ways to expand your marketing and promote your business.

Join a gift card campaign

Operation Main Street and Support Local are two initiatives encouraging consumers to buy gift cards now to support local businesses with an immediate cash flow injection. If you offer gift cards, list your small business in these directories to help customers find and support you. Gift cards can be redeemed by customers once you re-open, or at your online

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