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How to Manage & Respond to Customer Feedback


To cultivate and grow your business, be intentional about watching and responding to online reviews. — Getty Images/picture

Online reviews matter. They can drive business to your website and your storefront. They can help you build a brand, inform you of your customers’ experiences and educate you on ways to improve your product or service. That’s why getting reviews should not be a passive experience but rather something you intentionally participate in.

To help you embrace customer reviews wisely, here are a few tips:

  • Prioritize Google. Customers looking for reviews of your business are likely to check Google first. More consumers rely on Google for reviews than any other source. Since you likely won’t have time to keep up with every review site, prioritize Google reviews. (Supporting tip: Be sure to claim your Google My Business listing.)
  • Don’t fear negative reviews. Believe it or not, having a negative review
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Support Official Customer Support

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10 Small Companies With Strong Brand Identities


From a solid logo to consistent, creative messaging, a business can display its personality by establishing a strong brand identity. — Getty Images/jacoblund

The modern startup landscape is rich with examples of companies that have created strong brand identities that are sure to last. Whether that brand identity derives from the logo, general design aesthetics, messaging, company voice or all of the above, a good brand tells you more about the company and it reflects the personality and values of the business.

Here are 10 U.S. startups that have already left a strong impression on consumers with inventive and consistent branding.


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Enterprise Startup Financing. Basic Rules For Startup Loan Funding

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Tips for Encouraging Positive Customer Reviews


Offering incentives and making sure the process is easily accessible are two ways businesses can encourage their customers to leave positive reviews. — Getty Images/andresr

Every modern business knows the power of online reviews. According to a 2017 survey by Podium, 93{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b} of consumers say online reviews impact their buying decisions.

Negative comments can destroy your company’s reputation, while positive ones can act as influential marketing for your brand. Unfortunately, many consumers are more inclined to leave bad reviews, driven by anger or disappointment—and to neglect to leave positive feedback when they’re satisfied.

Here are some ways to encourage customers to leave good online reviews.

Set up profiles on popular review sites

Make sure you cover all your bases by setting up profiles on various review sites, like Google Local, Yelp, TripAdvisor and Amazon. Choose platforms that are relevant to your brand. For instance, if you’re a local restaurant,

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