Best Services for Online Marketing Analytics

The internet has made it easier than ever to track the success of your marketing efforts. — Getty Images/Foxyburrow

Until the internet, marketers used to struggle to measure the efficacy of their advertising campaigns. There was no way to track whether or not a billboard, for example, directly influenced someone to buy from your business. Social media, email marketing and website traffic now provide a clear picture of what marketing efforts perform well.

Online marketing analytics are a good way to keep your finger on the pulse of customer trends and protect your budget from going to waste on ineffective outreach channels.

Here are a few of the best services and tools for measuring marketing analytics.

[Read more: How to Measure Content Marketing Success]

Best for website analytics

It’s perhaps the most obvious choice, but there are many good reasons why Google Analytics is a must-have for every business.

Read more