How to Keep Your Brand Intact After COVID-19

Trust is essential to a customer-brand relationship. That means communicating any pandemic-related changes to your business, like the installment of contactless payment terminals.. — filadendron/Getty Images

The COVID-19 pandemic forced many small businesses to significantly change their operations and offerings to adapt to stay-at-home orders and social distancing guidelines. However, it’s important for brands to stay true to their mission and values, no matter how much they need to pivot.

“Now more than ever, consumers expect to see leadership from brands,” said Kelly Chase, director of content marketing at Fracture. “This is an opportunity to … proactively and authentically serve your customers in a way that aligns with your company values.”

Follow these tips to help you maintain your core brand throughout the pandemic and beyond.

Revisit your mission

During difficult times, it’s easy to lose focus of mission-critical tasks and deviate from your core values. Chase emphasizes the importance

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