How to Create a Native Advertising Plan for Your Business

Native ad content that works best is educational, entertaining and engaging; it’s not content focused on making the hard sell. — Getty Images/fizkes

About 80% of adults in the U.S. are using at least one ad-blocking tool. There’s a good chance if you rely on traditional display ads to reach customers, those ads aren’t even being seen. The solution is to incorporate some native content into your marketing plan. Here’s how to create a native content plan for your business.

[Read more: What Is Native Content?]

What will your native content achieve?

Native content is a highly effective form of advertising when backed by the right strategy. Before you dive in, you must know what you want to achieve. Native ads can be designed with many goals in mind.

  • Increase brand awareness and visibility: Help customers recognize and remember your business.
  • Generate new leads: Help your sales
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