When it comes to marketing your business — whether it’s running ads, posting on social media channels, sending emails, creating newsletters, etc. — there is often some discussion of branding, as well. In some cases, business owners may even think of marketing and branding as the same thing, despite the two playing different roles in telling people about your company.
Let’s dive in and discuss the roles branding and marketing play and how branding informs marketing.
What is branding?
In essence, branding is the process of establishing who your company is and what it stands for. As you initially develop (or perhaps reinvent) your company, you should make a serious effort to determine your brand’s personality and voice. You need to do the work