How to Maximize Yelp to Promote Your Business

It’s important to have an active Yelp account where you can engage with customers and run ads. — Geber 86 / Getty Images

Sites that compile business reviews such as Yelp and Angie’s List play a key role in informing consumers of nearby businesses and generating new sales opportunities. In fact, research suggests about 90% of customers read online reviews of some kind before deciding on a purchase.

While business on Yelp has decreased because of COVID-19, the site remains a popular option for people looking for local restaurants, coffee shops, home services, professional services and retail stores. Because of this, it’s important to have an active Yelp account where you can engage with customers and run ads.

Here are five ways to get started with Yelp and use the site to promote your business.

Set up your profile

If you’re just getting started with Yelp, the first thing you’ll

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