What You Need to Know

Brands that have engaged on Amazon’s livestreaming social media platform Twitch have seen some serious results. Could it be a fit for marketing your brand? — Getty Images/PixelsEffect

Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers, this popular site has recently shifted into other lifestyle topics, creating an enticing content marketing opportunity for tech-savvy brands in the process. Here’s how you can make the most of Twitch for your business.

[Read more: How to Use Clubhouse to Market Your Business]

What is Twitch?

Launched in 2011, Twitch is an interactive livestreaming platform geared towards gamers. It allows you to stream content in real-time, essentially reworking live TV. By 2021, it recorded 6.7 million streamers publishing content each month. And those are just the creators: Twitch has 140 million monthly active users.

Streams last anywhere from one minute to eight hours, and

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