Your brand is essentially your business’s identity, including factors like your logo, company colors, voice and “personality.” Having distinct branding helps customers recognize you and makes you stand out among your competition. However, it can be difficult to zero in on an identity, then implement it into a visual style and written tone. Here’s how to build your brand from scratch.
[Read: What’s the Difference Between Marketing vs. Branding? And Why You Should Know]
Steps to building a solid business brand
Developing a brand that resonates with your target customer is more important than ever before. In fact, 86% of consumers say authenticity is important when deciding what brands they will support. These six steps will help you identify your audience, develop your brand and, most importantly, develop authenticity.
Research your target audience