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How to Use the Platform’s Stats to Measure Success

It’s impossible to quantify success, but paying attention to data like user traffic and subscriber metrics can give you a good idea of what path your YouTube channel is on. — Getty Images/PixelCatchers

YouTube marketing can help you add new email subscribers, build brand awareness and grow your business. But to maximize your success, you need to be tracking the following metrics.

[Read more: A Quick Guide to Marketing Your Business on YouTube]

Views

When you log into your YouTube account and click on the analytics tab, the first thing you’ll see is your total views. This metric tracks how many people clicked on the link and watched your video.

Your total views stat gives you a high-level picture of how well your videos perform with your target audience. However, just knowing your total views doesn’t tell you how engaged your audience is.

That’s why you’ll want to track

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