If you’re looking for a social media platform that will help grow your business, Twitter is an excellent place to start. But with roughly 6,000 tweets sent out every second, it’s easy to get lost in the crowd. To ensure that doesn’t happen, you’ll want to stay on top of the following analytics.
[Read more: A Quick Guide to Marketing Your Business on Twitter]
On Twitter, a new impression is counted every time your tweets pop up on a user’s timeline. So if 100 people saw your tweet in their Twitter feed, then you made 100 impressions. And these impressions are not limited to your current followers.
Impressions don’t track whether someone interacted with your