A Step-by-Step Guide to Opening a Facebook Shop

With brick-and-mortar sales falling, businesses are increasingly looking to e-commerce platforms like Facebook Shops as a way to reach customers. — Getty Images/CrispyPork

If you run a product-based business, then you may be familiar with Facebook Shops. This e-commerce feature is the perfect way for small businesses to expand their online footprint and reach more customers on Facebook.

[Read more: Facebook Creates New Sales Tools for Small Businesses Amid the E-Commerce Explosion]

What are Facebook Shops, and how do they work?

Facebook introduced Facebook Shops in response to the coronavirus pandemic. Many small businesses had to close their doors due to the pandemic and, as a result, struggled with dwindling customers and sales.

Brick-and-mortar sales dropped 3.2% in 2020, while e-commerce sales grew by 32.4%. All businesses were forced to realign their operating strategies with changing customer preferences. Brick-and-mortar sales are expected to pick up in 2021, but not

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