New lockdowns edge consumer confidence to near-record lows

The final quarter of 2020 saw consumer confidence in Scotland fall by a further two percentage points, to -18{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b}, as the country headed into the New Year under fresh lockdown restrictions.

The latest Deloitte Consumer Tracker revealed that with the exception of personal finances, all other measures of confidence were below year-on-year comparisons, with ‘health and wellbeing’ and ‘children’s education and welfare’ categories reaching historic lows.

The analysis is based on a nationally representative sample of more than 3,000 UK consumers – 295 of which were in Scotland – between 1 and 4 January, after a Brexit deal had been reached and as a third national lockdown was announced.

The emergence of a more virulent strain of Covid-19 saw Scottish confidence around health and wellbeing fall 11{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b} to the lowest level ever recorded at -39{9fdcce03dc006ba6aefbae291db7d19e2674997f46d46055bf64c42b760b042b}.

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